I'm not a shopper so I've never heard of this brand but pretty impressive none the less:
http://www.spokesman.com/stories/2018/may/19/from-lilac-queen-to-chicos-ceo-shelley-broader-sha/#/4
http://www.spokesman.com/stories/2018/may/19/from-lilac-queen-to-chicos-ceo-shelley-broader-sha/#/4