the constant "Alumni Verification Requested".....emails, postcards and phone calls?
Every five years or so, (a for profit business), a third party vendor in conjunction with the WSU Alumni Association, will hammer you to "update your profile" and tell your story.
The problem is...this is a wolf in sheep's clothing. Why? The real fundamental reason why this family owned third party vendor hounds you with postcards and emails is to get you to buy their directory.
Fine, open up your wallet and buy the directory, and the WSU Alumni does get a percentage of the sale.
Is the directory worth it. My observation. No. Not worth the money they want. This is a sales solicitation gimmick.
I am so frustrated with the weekly postcards, and emails for a business that is hounding and sociliatiing.....a sale. I just don't like there approach.
BTW, I have not found a way to have them remove me off their list. Bottom line, this is a sales type of thing, and the Alumni Association gets a percentage. Understand they need some financial love, but the approach is horrible. Anyone else frustrated? By the way, the campaign started in March and goes to September. The book comes out in April on 2026, and if you buy it.....good luck ever looking at it a second time.
Marketing solicitation gimmick, for a book (or directory), that will end up in some box as clutter junk.
Every five years or so, (a for profit business), a third party vendor in conjunction with the WSU Alumni Association, will hammer you to "update your profile" and tell your story.
The problem is...this is a wolf in sheep's clothing. Why? The real fundamental reason why this family owned third party vendor hounds you with postcards and emails is to get you to buy their directory.
Fine, open up your wallet and buy the directory, and the WSU Alumni does get a percentage of the sale.
Is the directory worth it. My observation. No. Not worth the money they want. This is a sales solicitation gimmick.
I am so frustrated with the weekly postcards, and emails for a business that is hounding and sociliatiing.....a sale. I just don't like there approach.
BTW, I have not found a way to have them remove me off their list. Bottom line, this is a sales type of thing, and the Alumni Association gets a percentage. Understand they need some financial love, but the approach is horrible. Anyone else frustrated? By the way, the campaign started in March and goes to September. The book comes out in April on 2026, and if you buy it.....good luck ever looking at it a second time.
Marketing solicitation gimmick, for a book (or directory), that will end up in some box as clutter junk.
Last edited: