How quick we forget that we hired Mike Leach, in substantial part, to expand our media presence and reach. Which was successful, and persists and helps us to this day. I hope this Deion preoccupation is just an example of plain old green eye envy, and not something related to a modern expression of a deep seated flaw in American society.
Like him or not, Deion Sanders took over a bad Jackson State team, located in a poverty stricken, third world city that makes Flint, Michigan look like Brentwood, and went 27-6, all the while school administrators were embezzling from the football team. Did I mention that Jackson's murder rate is 9 times that of LA.
Combine that with the man is an NFL and CFB hall of famer called "Prime Time," an MLB veteran and has already tripled Colorado's win total, beating a ranked opponent, coming off an appearance in the national championship game. Sure there is some hype, its entertainment, but it is a major/insane story too. We are talking about one of the greatest American athletes who has ever lived, who is also proving to be a hell of a coach too.
To call the man an "arrogant dillhole" is troubling, particularly when I doubt anyone can point to something remotely "arrogant," since he was a young man, and physically backed up that so called "arrogance" with insane ability to take the ball "all the way" any time he got his hands on it.
The reality is Deion is a very smart business man. He marketed himself and his "Prime Time" brand in college and in the pros, decades before NILs, realizing that there are much easier and safer ways to make money, commercially, than simply taking a beating on the field of play. And he continues to parlay that "Prime Time" marketing to this day as a multi-millionaire, who frankly never needed to get into coaching.