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Great Yahoo article chronically how we got here....


It's frustrating that the arrogance of the Pac-12 has doomed us. I'm not sure if we could have staved off the USC and UCLA departure by signing a media deal sooner, but asking for $50 million last year after they left and then letting the Big 12 cut our legs out from underneath us at $31.7 million is just hubris of an unbelievable level. Couple that with the arrogance that SDSU wasn't already invited into the league, no matter the cost, is just another nail in the coffin.

The bad thing for WSU is that we would have gone along with almost any deal accepted by the rest of the group, but we are the ones that will suffer the most with the fallout.
 
Feels like UW and Oregon have had one foot out. The four corners were smartly negotiating back up plans. And WSU and OSU were just passengers on the bus. No control over deal points or expansion decisions.
 
"The crippling blow happened more than a year ago.

USC and UCLA’s announcement of their 2024 departure to the Big Ten sent the conference’s value tumbling by as much as 40%, TV network experts say. Despite the loss of the Los Angeles market, the Pac-12 “shot high” at the beginning of negotiations last summer and fall, says one source. The league’s starting point in per-team distribution neared $50 million — roughly $15 million more than league teams receive in its current TV deal."

Two schools were 16 percent of the conference, but according to the experts (plural apparently) 40 percent of the value. The even revenue shares from the last deal were allowed WSU to build the FOB and Martin remodel.
 
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