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Seattle-Tacoma, now 12th and growing (rapidly). (will speed up the NBA returning). Cougs and Huskies largely viewed as the "teams" for college football.
Dallas and Houston markets would draw a ton more eyeballs, and midwest time zone slots (all new money).
Of note, Vegas, actually decreasing, still very small market.
All eyes have to be set on Texas, and midwest, for revenue and programing expansion.