Don't drink it, so doesn't really matter to me. However one key to expanding your market is, first of all don't alienate your current customers. We can debate if they are right or wrong, but their marketing person does not understand a lot of their customer base. Time will tell, but it doesn't look good in week one.
off topic Bud Light
- Thread starter roses04
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Your post is about to light this board on fire...... I don't drink it either or any of their affiliated brands.
I drink bud light from time to time. I don't think the intent of their strategy was bad and they are trying to relevant with a younger demographic -- Gen Z is about inclusion, etc. - but the person they choose was/is a disaster.
Couldn't stand any Bud products to begin with so does not affect my personal buying habits one bit.
If AB wants to go down the woke path as part of their business strategy, it's their call.
They also are getting b*tch slapped by the invisible hand of capitalism this week.
Kind of makes New Coke look good.
If AB wants to go down the woke path as part of their business strategy, it's their call.
They also are getting b*tch slapped by the invisible hand of capitalism this week.
Kind of makes New Coke look good.
I had no idea what you all were talking about until I stumbled upon an article on CNN (the beacon of truth BTW) about their new transgender, etc marketing scheme. How stupid. I don't drink Bud Light ever. It is skunk beer. Bud is OK. But then I am a Coors Light fan. Yum. Goes down like water. Sipping on one right now.
1. Bud light tastes like piss. Coors Light all the way.
2. Know your audience.
Now, if CL had done something similar would I give a RIP? I’d probably crack some jokes, laugh about it and start drinking keystone light instead and save some $$
Doesn't matter to me. I'll drink Bud Light if it's free.
Coors light is the best big domestic by far.
The bar I go to had this old school coke fridge dedicated to just Coors Light...and they always kept it at the perfect temp. Like 1 degree above freezing.
Too bad it broke.
Nobody else here as mastered that art.
Crisp, clean water from the mountains.
But yeah, I'm not offended.
Coors light is the best big domestic by far.
The bar I go to had this old school coke fridge dedicated to just Coors Light...and they always kept it at the perfect temp. Like 1 degree above freezing.
Too bad it broke.
Nobody else here as mastered that art.
Crisp, clean water from the mountains.
But yeah, I'm not offended.
If the ad's purpose is to promote inclusiveness, it was on target.
If the ad's purpose was to sell more beer, it probably failed. One of the posters above commented, "know your audience". There will be gains in some areas and losses in others. Will the gains offset the losses? Time will tell how that balances out.
If the ad's purpose was to sell more beer, it probably failed. One of the posters above commented, "know your audience". There will be gains in some areas and losses in others. Will the gains offset the losses? Time will tell how that balances out.
Yeah I've had Kokanee. Not bad at all. Oh, all the beers I have drank. Let's see - remember Bohemian? $4.12 a case back in the day. Old English 800? I have a puke story from college that I won't go into. PBR of course, Old Milwaukie. Back when you had to go to Moscow to get Coors. Lots of years drinking Keystone. Good times. How my liver has survived I have no clue. Oh and I forgot fish/animal beer. The brew that grew with the great Northwest. WTH was it? I can't remember......
If we're on the cheap beer memory train, don't forget Lucky. And generic beer (which tasted an awful lot like Lucky). When the volcano blew, the first thing to go at Dissmore's was beer, and generic beer was very close to first out since it was the cheapest. Solid white can with BEER in black letters on the front....
I understand the logic behind their choice, and trying to appeal to a new generation. But, I think they completely forgot to consider their established clientele, and they're not going to gain enough from the younger crowd to offset the age 40+ crowd that they just sent running.
Personally, I think that if Bud/Bud light want to appeal to a wider audience, they should try making better beer.
The younger crowd already skews more toward smaller batch beer and micros. A-B recognized this years ago, and adopted a "if you can't beat them, buy them" model (I may never get over them buying and then ruining 10 Barrel Brewing). That hasn't really been that successful for them, so I think they should shift to a "since we still can't beat them, we should become them" model. But it's hard to recover from over a century of making bad beer.
Responding to a different conversation here -
Coors light is tolerable in a bottle...barely. But there's barely a reason to drink it, since it has almost no flavor and just makes you piss.
I used to enjoy $2 pitchers of Oly at Ricos. A lot. Now, I'm fairly convinced that Oly, Rainier, and Schmidt all come from different taps on the same tank.
Oly, Rainier, Schmidt, Lucky, and Coors original are good when you've got a good fire going somewhere in the woods. And that's the only time I still drink beer from a can.
Bud and Bud light....aren't even good in the woods. Last time I had one was in the shadow of the brewery in St. Louis in 2009. Figured that if I had one near the source, it might be OK. I was mistaken.
I am acquainted with the GM at King Beverage.
Kokanee sells the crap out of Bud and Bud Light in Spokane. Highest sales of Kokanee in the United States.
When I was in Seattle, I would find this on tap from time to time and had to partake just because of the commercials
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Last of the beer in Pullman after the mountain blew and Pullman couldn’t be restocked . Hamms cold refreshing water, Heidelberg ,maybe some Schmidt’s and Beer Beer
I have a funny Hamm's story. Many decades ago, I worked with a marking guy who was on site during a Hamm's commercial featuring Doug McClure (Trampas on the Virginian series, etc RIP).
So they went to pick him up in LA, and he had a bag that was clinking of bottles. When they got to whatever lake they were filming at, McClure was so hung over he couldn't do it. So they waved him over behind a trailer and poured him a couple of shots. Wa Lah, he did his lines perfectly. I searched for that particular commercial, but couldn't find it.
Henry's was my beer of choice in my latter 20's, when I finally had some money and got past Coors and PBR. And you are right; it was definitely a step above that group. Thanks, Sponge. Good memories.
Beer Beer. Thanks, Ed. I could not remember what we called generic beer back in the day. Beer Beer. Yup.
Haha I saw that when it was live back in like 90 or 91
Just saw that again the other night binge watching some SNL and Norm MacDonald on Youtube
Haven’t seen Henry’s in years. Haven’t missed it, didn’t like it.
Funny though, when I made that 2009 trip to St. Louis and I asked my waiter what they had on tap, he ran through the list of A-B offerings and then added “if you prefer micros, we have Henry’s.” Never thought of Henry’s as a micro.
Finally, we have a topic that all Cougs can agree on. Beer. Group hug everybody?Beer Beer. Thanks, Ed. I could not remember what we called generic beer back in the day. Beer Beer. Yup.
As Klay said recently. win or lose, Cougs booze. Classic. Although he's still a cheapskate for not making a major donation to the Cougs.
Ahhh Schmidt..."animal beer" we used to call it. Brings back memories of my old man and I working in our orchard on a summer morning in the 70's. He'd pop one open at 9 am and mumble "It's noon somewhere". Thanks for the memories guys....
Speaking of commercials, I was down in Pioneer Square partying for Fat Tuesday in the late 70's and saw them record the "Running of the Rainiers" commercial. It was pretty packed back them, we had a great time. Not one of the actual runners, just watched the whole thing. Rainier was not a bad beer back then. Much better than Olympia (it really WAS water).
Now the preferred options for after a hot round of golf or with pizza or spaghetti include Blue Moon, Kokanee, Dos Equis, Sam Adams Summer Ale, Alaskan Amber, and Michelob Amber Bock. Way, way back in the day we used to like whatever the "dark beer" was that Rico's had on tap.
They don't need to make better beer when they just buy up all the larger "micro" breweries:
10 Barrel
Elysian
Breckinridge
All of Craft Brewers Alliance - Kona, Widmer, Red Hook, other east coast swill
Goose Island
As for the trans whatever - I'm shocked anyone cares that much. They didn't put that dudes face on every can, so who cares? The entire "validate my existence" from the LGBT folks has always been a head scratcher anyway - just go about your business and for the most part no-one cares what you do or who you do it with.
I think the only beer that messed up my iron stomach was Natural Light.
That one took me down for the count.
On another note, anyone remember MGD?
Well, I like to joke that they are cryogenically frozen down here because they love their 80's music and take Kareoke seriously.
So when I asked the owner of the bar I go to what his favorite beer is, without hesitation he said MGD.
I haven't seen a bottle of that since like 1990. I went and got is a sixer and proceeded to drink a few. It was like a time warp.
That one took me down for the count.
On another note, anyone remember MGD?
Well, I like to joke that they are cryogenically frozen down here because they love their 80's music and take Kareoke seriously.
So when I asked the owner of the bar I go to what his favorite beer is, without hesitation he said MGD.
I haven't seen a bottle of that since like 1990. I went and got is a sixer and proceeded to drink a few. It was like a time warp.
Don't really care about the Bud Light story overall. My only comment is that I'm tired of hearing the Conservative Right bitch and moan about "cancel culture" but see them flip around and try to "cancel" a company because they don't agree with something that they said or did.
The hypocrisy in our country today is mindblowing. FWIW, liberals are guilty of hypocrisy too....but the whole Disney and Bud Light thing with conservatives is friggin' laughable.
The hypocrisy in our country today is mindblowing. FWIW, liberals are guilty of hypocrisy too....but the whole Disney and Bud Light thing with conservatives is friggin' laughable.
YEah...they buy them and destroy them. I used to like several of 10 Barrel's brews, but after A-B bought them, I think they changed the recipes. They also flat eliminated some of their offerings...and of course, it was the ones I liked most.
What's wrong with a little bit of a taste of your medicine, Flat?
Fight fire with fire. Biggest fire wins.
Why is it laughable? My spending has many variables to it -and the company's corporate culture and political positions may be one of them. I made this money, you didn't as Bobby Brown said.
Or just let the central bank/Fed digitally designate to whom spending is approved.
You have to get out of the northwest more often
Not sure Hamms is worse than Iron City.But I will give you one that is at least as bad as Hamms....but the story will show desperate measures in desperate times. When I was 4 my dad worked in management for Carling Brewing. Home of Black Label beer. Black Label rivals Hamms.
Fast forward 11 years my dad left his job in Seattle to take one in Maryland. He and my mom leave a 15 year at home with his 18 year old sister with car keys, house keys, credit card, cash. My mom was supposed to be gone for 7 days. Turned out to be six weeks. At that point we were indoctrinated into the Hamms of Cleveland Ohio, Black Label. And Black Label is the worst I have ever partaken in....
Carling Black Label is nasty.You have to get out of the northwest more often
But I will give you one that is at least as bad as Hamms....but the story will show desperate measures in desperate times. When I was 4 my dad worked in management for Carling Brewing. Home of Black Label beer. Black Label rivals Hamms.
Fast forward 11 years my dad left his job in Seattle to take one in Maryland. He and my mom leave a 15 year at home with his 18 year old sister with car keys, house keys, credit card, cash. My mom was supposed to be gone for 7 days. Turned out to be six weeks. At that point we were indoctrinated into the Hamms of Cleveland Ohio, Black Label. And Black Label is the worst I have ever partaken in....
Schaeffer was horrid too.
Never got on the Strohs bandwagon either.
If it was cheap, I've drank it.
