The P-12 network is $2.5M per school annually, with 14.8M subscribers. The way the money works is you get a rate for "in market" subscribers vs. "not in market" subscribers.
By comparison, the Big-10 network has like 50M subscribers.
For the Pac-12 network to drive value, it would need to go from annual pay of an estimate $30M current, to say 10x as much. ($22.5M/school) Based on reports, the other media rights are likely an additional $25-30M. So the real opportunity is how the network is structured, how many subscriptions we get, and how much a streaming platform for other sports generates.
For the gloom and doom Pac-12 crowd, or the Big-12 "experts," which don't have network (they gave Texas the Longhorn network for them to just leave the conference) the dance is not over for the Pac-12.
I think if we can get the right markets and programs, from the midwest, we can drive a significantly higher media contract. (think 9am midwest broadcast windows).
On the flip side, the programs from the Pac-12 don't want to join the Big-12, so the only real opportunity for any of the Big-12 remaining "marquee" teams is to align with the Pac-12 by joining it. Namely if the ACC media alignment strategy comes to fruition.
The Pac-12 Network reportedly has under 15 million national subscribers
Jon Wilner of the Mercury News, one of the definitive voices covering the Pac-12 Network, has written a long column about the network and its future. One of the topics Wilner discusses in his column is the cratering subscriber count for the Pac-12 Network’s national feed. Wilner reports the...
awfulannouncing.com
By comparison, the Big-10 network has like 50M subscribers.
Adding USC and UCLA could give Big Ten Network a huge revenue boost
Going from the out-of-footprint per-subscriber fee to the in-footprint one even for just Los Angeles would massively boost Big Ten Network.
awfulannouncing.com
For the Pac-12 network to drive value, it would need to go from annual pay of an estimate $30M current, to say 10x as much. ($22.5M/school) Based on reports, the other media rights are likely an additional $25-30M. So the real opportunity is how the network is structured, how many subscriptions we get, and how much a streaming platform for other sports generates.
For the gloom and doom Pac-12 crowd, or the Big-12 "experts," which don't have network (they gave Texas the Longhorn network for them to just leave the conference) the dance is not over for the Pac-12.
I think if we can get the right markets and programs, from the midwest, we can drive a significantly higher media contract. (think 9am midwest broadcast windows).
On the flip side, the programs from the Pac-12 don't want to join the Big-12, so the only real opportunity for any of the Big-12 remaining "marquee" teams is to align with the Pac-12 by joining it. Namely if the ACC media alignment strategy comes to fruition.
