The “greater chasm” is a lie. Talent disparity wasn’t as pronounced before TV contracts making it about economic disparity.
I'll show the actual proof of that.
Here's
the source
Basically, in the 1980s someone at Oklahoma State did a research paper on talent disparity and looked at recruiting and as you can see UW had only 3 more Blue Chip recruits than we did.
Only 3.
What happened was that as TV revenue and broadcasting was introduced there was more demand for "bigger market" schools to be shown on television. Because that would generate more ad revenue, and thus the rich got richer and those in smaller media market areas got poorer.
With the conference TV deals it started to rebalance that back out through equal distributions, but the exposure and early money already did a significant amount of damage.
From the year 1990 on do you know how many times we beat the huskies? 8 times. 8 times TOTAL from the start of the TV era. 28 years only 8 wins. that's a win % of just 28%.
That's including Mike Price and the Rose Bowl trips, that's including Ty Willingham era (who accounts for 3 of those wins). Just 8 wins in 28 years.
Now when was our best span?
1948 to 1958 post WWII
During that decade we won 6 out of 10 or 60%.
And we had 4 different coaches during that time.
So after post WWII when the talent and money was about as equal as it could be we won more of the series than UW, but post WWII things changed.
Jim Owens became coach of UW and he won 12 apple cups (8 in a row) from 1959 to 1974. We won only won 4
and then Don James was hired and he won 7 in a row (including the last 4 in a row against your precious "Jim Walden") walden won 3 out of 4 only then to lose to Don James again in his last season.
Of course I'm sure you need no reminding of the loser that Walden was. .430 Win % and 3-6 or a .333 win percentage in Apple Cups... the "great" JIM WALDEN... 1 bowl game, 3 out of 9 winning seasons, 4 of them with only 3 wins and 2 with 4 wins...and of course at Iowa State he didn't win a single game his last year coaching but hey somehow... a "Cougar Legend"
So going over the actual history of WSU you find that when things were as even as possible we actually were about even (imagine that)
and through 2 decades of WSU screwing around despite only have slightly less blue chips we found ways to let the huskies walk all over us...
But then the TV era began with modern recruiting and the rich got richer and the poor got poorer and even when we were having the most success during the Price Era it didn't change things much save for the Willingham flop that helped us in the series.
The gap had grown ridiculously wide, and while I think Leach is narrowing the gap a good coach like Peterson highlights that gap despite Leach trying to make ground on it.
When WSU is in striking distance of UW talent the series will turn. I just showed you that Walden had only 3 fewer blue chips than UW during his era and he could only muster 3-6 wins.
To show you what that talent gap being that close today would look like we'll slot WSU just 6 slots below UW like in the chart above for the 2018 class. Just six slots slower...
That would put WSU at #19 nationally in recruiting. You ready for the breakdown of talent at #19
9 - 4 Star players. NINE
13 - 3 Star players
You know how many we had in this past class?
2.
UW? - 16 - 4 Star players.
So no Ed the chasm wasn't greater. It was MUCH smaller, and when you roll out a 9-40 worthless coach you get even further behind in a gap that was accelerated by big market TV contracts.