I don't think many people can objectively argue that variations of the air raid can be very prolific. WSU's problem right now is that our roster isn't at the point where we can tweak it to make it game-plan specific, nor can we stop ANYONE on defense.
In the pros, what makes the Patriots offense so hard to account for is that they can rush for 200+ yards one week, and the next week, win a game by throwing it every play.
In college, and where I hope WSU evolves to, building a consistent offensive line and recruiting QB's who are just mobile enough to make opposing defenses pay when they drop everyone into coverage, is the secret to a successful air raid.
Fast tempo, short passes, the occasional home run ball, deceptive running plays with small, fast RB's, and a QB (like Russell Wilson) who drives you crazy with their annoying 8 yard runs.