A big push has started today, getting our CAF member numbers up to 7K. I'd like to humbly put this website forth for all of those not a member, to consider.
https://www.cougarsareyouin.com
https://www.cougarsareyouin.com
Agreed. And I get budgets and I get the possibility that this wouldn't be a good time in whomever's budget. But if it's even possible, we need donors. And with a one time, $50 buck donation (or more if you wish), with 1,000 doing the same, that make s a big difference. The key is also to kinda put it in your budget, for those of the budget mind. Just know that once a year, just once, you need to help a little more than going to a game. It's actually CHEAPER than going to a game for most, at least those with significant other(s). Easy to think of it that way… Come to a game but donating can be cheaper!It's really great to see them put something like this together. It really is a great way to support the program.
A big push has started today, getting our CAF member numbers up to 7K. I'd like to humbly put this website forth for all of those not a member, to consider.
https://www.cougarsareyouin.com
We had this discussion a few months ago about how to get people to give, but does anyone else feel like this campaign is exclusionary? What I mean is that once again, either you're "in" or you're "out."
While I think that style would work when you have a scarcity of product (tickets) and demand is high (winning), I feel like a more compassionate, engaging approach would garner more donations. Something along the "we need you, can't do it without you" type of campaign.
Hell, show a starving lineman and play a Sarah McGloughlin song over it - "for just $4.17 a month, you can feed this starving student athlete. Won't you give him a meal?"
"In the arms of an angel .... " Good stuff.
The campaign isn't that special overall. Basically is just saying they have a goal and asking whether someone's in. I give them some credit for at least not just tweeting out the same old "hey, join the CAF" message. At least they have a specific goal and are trying to force action in a given timeframe, creating some urgency. (It also isn't a bad time, with the football team having won twice in a row, and going into a situation where it won't be favored again for a while.)
It seems to me that, perhaps, the folks at CAF are so stuck in the trees -- they see all the articles and tweets they put out on positive situations like Jeremiah Allison, for example -- that they don't appreciate how vast the forest is and how most people out there aren't as exposed to their messages as they think they may be. To them, they probably think "we've already told people all the reasons why they need to support student-athletes, about our goal to cover scholarships, etc.," and they forget that this specific campaign isn't emphasizing those points.
Just a thought.