There’s a lot of talent in that area. Coaches will always gravitate to places where talent comes easier. If you can recruit well in that area you can real in top 25 classes. Sometimes being close to home is a good enough sales pitch. But I agree not much to sell other than that.
I dunno how much talent is in the Bay Area that fits their academic profile.
Their biggest issue is culture. It isnt a football school. Its a social justice warrior school. I feel like it’s be going to PCU (movie reference) to play football.