If you consider only the size of the markets within our footprint, yes, we have more potential. Problem is that we have a low level of engagement in those markets.
Surprisingly, Oklahoma state, Iowa state, and Cincinnati all three averaged more viewers per game last season that USC and UCLA did. The only Pac-12 team that outdrew any of them was oregon. They all drew at least 25% more than the next Pac-12 team, Utah.
But…their teams draw more eyes. ALL of their current teams draw more than half our of remaining teams do. Even Kansas and K state. Only two of their incoming teams - UCF and Houston - draw less than we do. All of their current teams beat us.
You could argue that some of that is due to the number of times they were on, and on what channels…and that’s probably at least partially true. Our conference number would probably be higher if anybody actually got the PAC-12 networks. But the current data shows that they have more viewers per team than we do, and that’s significant. Probably means a higher valuation for their contract, and a greater allocation per school…which doesn’t give their institutions much incentive to move toward the PAC-12.
Some sort of alignment with the ACC could change that math. If ESPN is desperate to have a west coast presence, it could also swing the calculus. Opening the contract negotiations and getting some conversations with media may help figure out what moves make sense. If we can get with the ACC and get to $40M per school, Oklahoma state will listen. And it makes more sense to pull them than UNLV.