A marketing gig? WTH. Your prospective seems to be the impact on the consumer, ie the fans, not the athletes. Once again that's what was said when; Curt Flood challenged MLB, when Tennis went to opened major events, when Track and Field opened the Olympics and world events to professionals. In every situation those events made their sports better. Not worse as the naysayers and owners claimed.
I make no claim on whether a union for college is good or bad but, in any other industry the financial structure that exists in big time college sports would be challenged and significantly altered. That is why the conferences are now slowly introducing stipends and and various other benefits, it's why you'll see them grow. The last place the NCAA wants to see the existing structure challenged is in the courts because they know the outcome.