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Teresa Gould addresses the realignment rumor...

I'm okay with waiting for the 2026 season. But I'm more anxious to see where our new media contract negotiations take us next year. I don't believe CW will be in play for us. We may see TNT jump into the picture along with CBS Sports and FS1/FS2. Our 2026 media contract may look a lot better than what we have now. I won't speculate on the amount but, it more than likely will be larger than what we have now. I hope we can stay with CBS Sports. This last MWC Basketball tournament 2nd round games were all featured on CBS Sports. Eight teams, four games, shown back to back for 11 hours straight on CBS Sports was awesome. We dominated 11 hours straight on their network which is some serious exposure. Fortunately we had some good basketball this past season.

Right now the MWC media deal is about 5 mil, less then the current 7 mil per team per year current PAC CW deal.

That 7,8,9,10,11 per team per year, mil range, is the EXTREMELY likely range of what the MWC media deal is likely to be in the next media deal in future.

Note. that 7 mil part of range is equal to what the PAC 2 is getting now from CW.

Note the 11 mil part of range is way short of the 16,17,18,19,20,21 mil per team, per year media of the PAC 8, if BSU, SDSU, Fresno St, UNLV, Memphis, Tulane join the PAC 8, which a lot more then the 8 mil per team, per year the AAC, Memphis, Tulane gets, and the 10, 11, 12, 13, 14 mil per team, per year that the AAC, Tulane, Memphis would get in future.
 
Seriously.

It just floors me that people continue to buy into these idiotic rumors about us getting invited into the Big 12, or the supposed “west coast pod” of the ACC. Yormark has openly said that they’re not considering further expansion to the west. Last week news came out that they’re talking to UConn about moving east….yet somehow when some jack wagon on twitter says OSU & WSU might get an invite (same tired post that the same guy has put up every couple weeks for a year) people believe it.

The ACC BS may even be worse. There really haven’t been any rumors of this, people are just keeping it alive from pure speculation. The ACC didn’t even want Stanford and Cal - the only took them at 1/3 shares, a point where they’re actually losing money compared to the old Pac-12 deal. We don’t have the market those teams do, so we won’t even get 1/3. Besides, the ACC is focused on holding its membership together. If (when) FSU and Clemson (and UNC and Miami) make their escape, maybe the ACC will look into westward expansion in a desperate attempt at survival. But there are two serious issues with that: first, 4 teams on the opposite side of the country doesn’t make a pod. ACC will need to grab two more teams at least to make it functional. The second, and bigger, problem is that without FSU, Clemson, Miami, and UNC….what is the ACC worth? If those 4 teams leave, the ACC is a G5 conference too - at least for football.

If any paths to the Big 12 and ACC exist - which right now is some combination of unlikely and unfavorable - WSU and OSU have zero control over them. Odds are that we’d have to buy our way in with significantly reduced shares, which compounds the disadvantages that already exist. And, that path is most likely temporary - until the next phase of realignment leaves us behind again. Counting on a lifeline from the ACC is especially dumb, since it’s pretty clear that conference is a dead man walking.

We have two viable courses - find a way to cobble together a conference with current G5 teams, or find a way to make things work as independents. Neither are great choices. The second would at least allow us some flexibility when the next round comes, but probably leaves us short in the interim. But the simple truth is that the P4 has said they don’t want us. They’ve proved it repeatedly. The longer we deny the facts, the worse our situation will get.

The ACC, FSU, etc, are in a court battle, if that gets resolved before the end of 2026, and if FSU, Clemson, Virginia. Miami, North Carolina leave ACC by end of 2026, then ACC has already said per Jim Williams of the DC Press Corps, etc, that they have contingency offers to WSU, OSU, USF, Memphis, Tulane, BSU, SDSU, Fresno St to join ACC, if, when, if that happens.

Also if, when, if PAC 2 get BSU, SDSU, Fresno St, UNLV, Memphis, Tulane, then that would be a insanely tough PAC 8, P4, P5, G5, esque, hybrid esque, that would get 16 to 22 mil per team per year media media deal, that would get 4 to 6 to 8 to 10 to 12 mil per year from CFP, instead of the 1.8 G5's get, and the 3.3 mil PAC 2 gets now, and would get a 12-0, 11-1, 10-2, 9-3 PAC 8 champ 1 of the 12 CFP spots, and a 12-0, 11-1, 10-2, AAC, MAAC champ would not goto CFP over a 12-0, 11-1, 10-2, 9-3 PAC 8 champ
 
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Right now the MWC media deal is about 5 mil, less then the current 7 mil per team per year current PAC CW deal.

That 7,8,9,10,11 per team per year, mil range, is the EXTREMELY likely range of what the MWC media deal is likely to be in the next media deal in future.

Note. that 7 mil part of range is equal to what the PAC 2 is getting now from CW.

Note the 11 mil part of range is way short of the 16,17,18,19,20,21 mil per team, per year media of the PAC 8, if BSU, SDSU, Fresno St, UNLV, Memphis, Tulane join the PAC 8, which a lot more then the 8 mil per team, per year the AAC, Memphis, Tulane gets, and the 10, 11, 12, 13, 14 mil per team, per year that the AAC, Tulane, Memphis would get in future.
Hey Mik, where do you get the $7million per team deal with the CW? I can't find a dollar amount in any articles. Not saying you are wrong, just like to see facts.

That said, you are pulling the $16-21 million figure for your G5 Pac-8 squarely out of your ass.
 
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My mistake. All this time I thought you were an “accountant”

In reality you were just a-count in’

Thanks for clearing that up.
WTF does this post mean? The MW had 6 teams in the NCAA this year. They do have multiple teams with higher attendance than us.
 
Hey Mik, where do you get the $7million per team deal with the CW? I can't find a dollar amount in any articles. Not saying you are wrong, just like to see facts.

That said, you are pulling the $16-21 million figure for your G5 Pac-8 squarely out of your ass.
Yeah, when Apple wanted to pay $20 million per team with the old pac12 intact. I guess it means that the P2 is worth $7 million of that $20 million. I don't want to laugh but ...........
 
Hey Mik, where do you get the $7million per team deal with the CW? I can't find a dollar amount in any articles. Not saying you are wrong, just like to see facts.

That said, you are pulling the $16-21 million figure for your G5 Pac-8 squarely out of your ass.

1. No I didn't pull the about 15 mil to 22 mil per team, per year media deal range for a SPECIFIC Type PAC 8 of BSU, SDSU, Fresno St, UNLV, Memphis, Tulane, out my ass.

There have been many combined sources, unnamed sources, insiders, rumors, Twitter, You Tube, Canzano, Wilner, Jim Williams, Greg Swaime, MHver3, Locked On Network, all combined together types, that have mentioned 14 mil to 22 mil per team, per year for that specific type of PAC 8.

And it's also a extremely LOGICAL, RATIONAL, REASONABLE, pretty dam good EXTRAPOLATION, Projection, scientific, calculated, educated projection, extrapolation, BASED on the Evidence, Logic, facts, etc.

If you think that a PAC 8 consisting of BSU, SDSU, Fresno St, UNLV, Memphis, Tulane, WSU, OSU, would get at least 15 mil to 22 mil media deal, especially since the PAC 2 gets 7 mil per team per year, and 7 mil to PAC 2 money chest per year, now per the current CW PAC 2 media deal. If you think that PAC 8 wouldn't get 15 mil to 22 mil, then as Spock, Commander Data would say, you sir are illogical, don't compute, etc.


As for the current 7 mil per team per year PAC 2 CW deal. That's on very credible sources, and can easily be researched, verified, etc.

When I see a source like Canzano, Wilner, Dodd, LOCKED ON NETWORK, CBS, Greg Swaime, 1,2 of those combined sources, report something like that, I usually don't think in that moment "I'll have to remember, save this, research this more exhaustive, extensively just for Loyal being silly, etc."

I'm not going to do a exhaustive, extensive, etc, research, find out where, which one of those at least semi credible sources reported what I saw, heard.

I know what I saw, heard from 1 of those semi credible sources, that reported it. And I didn't just see, hear it only once, as I saw, heard the same reported 2,3,4 times, by 1,2,3,4 of the semi credible sources I mentioned.

If that's not good enough for you, then you can continue to be silly, illogical, and just like those of us that said "Naw, the PAC 12 won't fall apart, as none of that has been confirmed by either the Official CBS, NBC, ABC, ESPN, FOX, etc."
 
1. No I didn't pull the about 15 mil to 22 mil per team, per year media deal range for a SPECIFIC Type PAC 8 of BSU, SDSU, Fresno St, UNLV, Memphis, Tulane, out my ass.

There have been many combined sources, unnamed sources, insiders, rumors, Twitter, You Tube, Canzano, Wilner, Jim Williams, Greg Swaime, MHver3, Locked On Network, all combined together types, that have mentioned 14 mil to 22 mil per team, per year for that specific type of PAC 8.

And it's also a extremely LOGICAL, RATIONAL, REASONABLE, pretty dam good EXTRAPOLATION, Projection, scientific, calculated, educated projection, extrapolation, BASED on the Evidence, Logic, facts, etc.

If you think that a PAC 8 consisting of BSU, SDSU, Fresno St, UNLV, Memphis, Tulane, WSU, OSU, would get at least 15 mil to 22 mil media deal, especially since the PAC 2 gets 7 mil per team per year, and 7 mil to PAC 2 money chest per year, now per the current CW PAC 2 media deal. If you think that PAC 8 wouldn't get 15 mil to 22 mil, then as Spock, Commander Data would say, you sir are illogical, don't compute, etc.


As for the current 7 mil per team per year PAC 2 CW deal. That's on very credible sources, and can easily be researched, verified, etc.

When I see a source like Canzano, Wilner, Dodd, LOCKED ON NETWORK, CBS, Greg Swaime, 1,2 of those combined sources, report something like that, I usually don't think in that moment "I'll have to remember, save this, research this more exhaustive, extensively just for Loyal being silly, etc."

I'm not going to do a exhaustive, extensive, etc, research, find out where, which one of those at least semi credible sources reported what I saw, heard.

I know what I saw, heard from 1 of those semi credible sources, that reported it. And I didn't just see, hear it only once, as I saw, heard the same reported 2,3,4 times, by 1,2,3,4 of the semi credible sources I mentioned.

If that's not good enough for you, then you can continue to be silly, illogical, and just like those of us that said "Naw, the PAC 12 won't fall apart, as none of that has been confirmed by either the Official CBS, NBC, ABC, ESPN, FOX, etc."
Buddy, when you read from these "credible" sources, all you have to do is post the link(s). Which you never do.

And none of the sources that you refer to have proven to be credible. Greg Swaime? MHver3? Who's the silly one here?
 
Yeah, when Apple wanted to pay $20 million per team with the old pac12 intact. I guess it means that the P2 is worth $7 million of that $20 million. I don't want to laugh but ...........

7 mil per team per year for a PAC 2, WSU, OSU is nothing to snide at. If there was 8 to 10 to 12 WSU, OSU's in the PAC that would be a 70 mil, 7 mil per team per year media deal.

Also since the PAC gets 7 mil per team per year NOW, and if that's laughable, then what does that say about the MWC's 5 mil per team per year that they they get now. Does that mean they then are more laughable, since they get less per team, per year then the PAC?

7 Mil per team per year for the PAC 2, WSU, OSU, is nothing to snide at, and while the MWC, deal, and new deal to come is nothing to snide at, etc, the top 4,5 MWC would get a lot better media deal, etc, from a PAC 8 of BSU, SDSU, Fresno, UNLV, Memphis, Tulane, WSU, OSU.

But hey if the top MWC teams, and Memphis, Tulane, etc, want to stay in MWC, and in AAC, and get held back, down by the bottom feeders, then they can do so, but I think they are smart enough not to do stay in MWC, AAC, and instead join a extremely well rebuilt PAC 8, etc, that get a lot better media deal, more CFP money, semi semi guaranteed CFP spot for Champ where AAC, MAAC champ, even if 12-0, 11-1,10-2, wont take PAC 8's spot in CFP, if at least 9-3, 10-2, etc, and better bowls then the Idaho Potato Head bowl, LA BOWL, and more bowl money, etc.
 
Buddy, when you read from these "credible" sources, all you have to do is post the link(s). Which you never do.

And none of the sources that you refer to have proven to be credible. Greg Swaime? MHver3? Who's the silly one here?

I did not mention MHver3 in the group of sources for the CW PAC 2 media deal numbers source.

I did mention Greg Swaime, but only because when he is saying the same as the other named sources, he is usually pretty accurate, even alone he is semi accurate some of the time. It's theoretically semi possible that Greg Swaime said it, but I don't think, remember Greg Swaime saying it, except semi maybe semi semi probably just parroting, repeating what the other sources said.

As for the other sources, Canzano, Wilner, Mercury News,(who Wilner either used to, an or currently reports for at time), Dodd, Jim Williams, LOCKED ON NETWORK, and the unnamed sources, insiders, experts, sources, etc, that those credible sources use, are at least semi credible sources, reporters, etc.

And if you want you can go try to find the sources, etc, and if you don't find them, then that doesn't mean that not reported or that someone else won't find, post them etc.

But if you want to be silly, illogical, etc, go ahead.

But I know I have seen, heard what I saw, heard reported, 2,3,4 times, saying the same thing each time, from about 2,3,4 of the sources I named(not MHver3, and probably not Greg Swaime.

Just because your being silly illogical does not mean, does not likely mean, etc, that I theoretically, supposedly did not see, hear these reports from the semi credible sources I mentioned.

Also your memory, reading comprehension still needs a wee little tiny bit of work. But that said your reading comprehension is doing better then it used to be, that or maybe I wasn't communicating as well, and am maybe communicating better, or maybe a combo of all the above.
 
I did not mention MHver3 in the group of sources for the CW PAC 2 media deal numbers source.

I did mention Greg Swaime, but only because when he is saying the same as the other named sources, he is usually pretty accurate, even alone he is semi accurate some of the time. It's theoretically semi possible that Greg Swaime said it, but I don't think, remember Greg Swaime saying it, except semi maybe semi semi probably just parroting, repeating what the other sources said.

As for the other sources, Canzano, Wilner, Mercury News,(who Wilner either used to, an or currently reports for at time), Dodd, Jim Williams, LOCKED ON NETWORK, and the unnamed sources, insiders, experts, sources, etc, that those credible sources use, are at least semi credible sources, reporters, etc.

And if you want you can go try to find the sources, etc, and if you don't find them, then that doesn't mean that not reported or that someone else won't find, post them etc.

But if you want to be silly, illogical, etc, go ahead.

But I know I have seen, heard what I saw, heard reported, 2,3,4 times, saying the same thing each time, from about 2,3,4 of the sources I named(not MHver3, and probably not Greg Swaime.

Just because your being silly illogical does not mean, does not likely mean, etc, that I theoretically, supposedly did not see, hear these reports from the semi credible sources I mentioned.

Also your memory, reading comprehension still needs a wee little tiny bit of work. But that said your reading comprehension is doing better then it used to be, that or maybe I wasn't communicating as well, and am maybe communicating better, or maybe a combo of all the above.
Just start posting links to your "semi credible" sources. Not that difficult. That aside, when I see it on ESPN I will believe it.
 
It's fairly obvious to me that the P2 has priced things out and determined that it makes more sense (if needed) to piece together a conference with select MWC schools as opposed to joining up with all of them.

This makes sense to me. WSU, OSU, Boise State, Fresno State, San Diego State, UNLV, Colorado State (possibly Utah State) along with some possible wildcard additions like North Dakota State and South Dakota State offer a solid West coast / Upper Plains pod of programs. It makes a possible football only merger with the AAC or ACC or a combination of those teams more attractive than carrying along Hawaii, San Jose State, New Mexico, Nevada, and Wyoming.
 
It's fairly obvious to me that the P2 has priced things out and determined that it makes more sense (if needed) to piece together a conference with select MWC schools as opposed to joining up with all of them.

This makes sense to me. WSU, OSU, Boise State, Fresno State, San Diego State, UNLV, Colorado State (possibly Utah State) along with some possible wildcard additions like North Dakota State and South Dakota State offer a solid West coast / Upper Plains pod of programs. It makes a possible football only merger with the AAC or ACC or a combination of those teams more attractive than carrying along Hawaii, San Jose State, New Mexico, Nevada, and Wyoming.

No offense to North Dakota State and South Dakota State but if we are to the point where they are considered viable options....we are phucked.
 
No offense to North Dakota State and South Dakota State but if we are to the point where they are considered viable options....we are phucked.
Yea, you're probably right. The smart play might be to simply form a best of the rest in the West conference and try to align with an East Coast conference when the dust settles. Either the revamped ACC or the American Conference or a blending of both.

WSU
OSU
Boise State
Fresno State
San Diego State
UNLV
Colorado State
Air Force

See if you can convince Stanford and Cal to join, even if they're just football only members. Throw climate change and cross-country travel in their hypocritical faces.
 
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Did you see the stands on Saturday? It’s already happened.

By the way, for someone who was there - one of the stadium shots showed the practice field and it didn’t look like they had much set up over there. There were tents that looked like the pre-game broadcast and maybe the alumni tent, but no beer/BBQ and no bounce houses. Is that correct?
That's not fair. Saturday was hitting attendance from all sides.

I really think we would have hit 30,000 with better weather and going against Boise State
 
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You could use ticket sales as a gauge too. They’re not good.
My "thinking" is that we only did AWESOME for home game attendance with Oregon and fuw... fusc.

The Portland State was no different than a lower Pac-12 game in November.

Games at home against Boise State and Oregon State won't be that bad.

I'm not saying we are better off than we were before (far from it)

Surprise Surprise... WSU still not getting as many fans as wanted/needed

I swear I have heard the attendance problens discussed previously
 
My "thinking" is that we only did AWESOME for home game attendance with Oregon and fuw... fusc.

The Portland State was no different than a lower Pac-12 game in November.

Games at home against Boise State and Oregon State won't be that bad.

I'm not saying we are better off than we were before (far from it)

Surprise Surprise... WSU still not getting as many fans as wanted/needed

I swear I have heard the attendance problens discussed previously
The only people who care are the actual die hard fans (not the facebook group) who care about the program as a whole. Certainly the athletic department doesn't care and never has. I won't go through it again, but compared to other rural schools who draw on metropolitan bases within 3 hours (TC and Spokane), WSU's attendance is the worst, by far. It will continue to get worse because the students have less and less connection with the school and/ or athletics, giving them no reason to return or support financially.

Don't forget the crippling debt they'll be left with, so squeezing $50/ mo out of them will be a struggle as well... but I digress.
 
My "thinking" is that we only did AWESOME for home game attendance with Oregon and fuw... fusc.

The Portland State was no different than a lower Pac-12 game in November.

Games at home against Boise State and Oregon State won't be that bad.

I'm not saying we are better off than we were before (far from it)

Surprise Surprise... WSU still not getting as many fans as wanted/needed

I swear I have heard the attendance problens discussed previously
Was it annually? Perhaps around Labor Day weekend, or maybe the last home game when the AC was in Seattle?
 
The only people who care are the actual die hard fans (not the facebook group) who care about the program as a whole. Certainly the athletic department doesn't care and never has. I won't go through it again, but compared to other rural schools who draw on metropolitan bases within 3 hours (TC and Spokane), WSU's attendance is the worst, by far. It will continue to get worse because the students have less and less connection with the school and/ or athletics, giving them no reason to return or support financially.

Don't forget the crippling debt they'll be left with, so squeezing $50/ mo out of them will be a struggle as well... but I digress.
Well, I'd say that a part of the lack of attendance from Tri-Cities is the fact that there is zero marketing effort there. It's never been great, but for the last few years the only WSU athletics presence in Tri-Cities has been the night with Coug athletics in the spring. No billboards, no radio, no TV, no social media that I've seen. Hell, there's a WSU campus in Richland and they don't even have copies of the schedule. I don't know that the effort in Spokane is much better.

We've discussed here many times before how piss poor WSU Athletic marketing is, so I don't think that needs to be done again. But...they ain't getting better.
 
Well, I'd say that a part of the lack of attendance from Tri-Cities is the fact that there is zero marketing effort there. It's never been great, but for the last few years the only WSU athletics presence in Tri-Cities has been the night with Coug athletics in the spring. No billboards, no radio, no TV, no social media that I've seen. Hell, there's a WSU campus in Richland and they don't even have copies of the schedule. I don't know that the effort in Spokane is much better.

We've discussed here many times before how piss poor WSU Athletic marketing is, so I don't think that needs to be done again. But...they ain't getting better.
I hear what you're saying, but I hate the marketing excuse as it relates to attendance. Coug fans know when the games are happening. They fill up the WSU bars for watch parties. TV ratings clearly show that we're watching the games on television.

Our fans just choose not to attend. Hotels are pricey and the roundtrip drive isn't short, even if you're in Tri-Cities. That's the bottom line.
 
The lack of coordination with the Tri-Cities is a joke. Somehow, WSU in its entirety doesn't do enough to make ANY of the Tri-Cities better/bigger in Pullman.

Maybe it's a jealously by our mini-me portion of the school down here, maybe it's just the moronic Tri-Cities trying to be 3 separate cities instead of one population, maybe it's the purple oozing infection of fuw that seems to be swelling in our state...

The Tri-Cities should be insanely LOUD about WSU and WSU should be marching/advertising just as hard there as we/they are in Spokane.

But I digress.

Why do something right?
 
The lack of coordination with the Tri-Cities is a joke. Somehow, WSU in its entirety doesn't do enough to make ANY of the Tri-Cities better/bigger in Pullman.

Maybe it's a jealously by our mini-me portion of the school down here, maybe it's just the moronic Tri-Cities trying to be 3 separate cities instead of one population, maybe it's the purple oozing infection of fuw that seems to be swelling in our state...

The Tri-Cities should be insanely LOUD about WSU and WSU should be marching/advertising just as hard there as we/they are in Spokane.

But I digress.

Why do something right?
Considering their movement to bring in internationals and out of state students, I don’t think there’s any purple swelling in this state, in fact quite the opposite. Most on state kids can’t even get into UW with a 4.0 anymore, because of their commitment to $$ instead of in-state education.
 
The lack of coordination with the Tri-Cities is a joke. Somehow, WSU in its entirety doesn't do enough to make ANY of the Tri-Cities better/bigger in Pullman.

Maybe it's a jealously by our mini-me portion of the school down here, maybe it's just the moronic Tri-Cities trying to be 3 separate cities instead of one population, maybe it's the purple oozing infection of fuw that seems to be swelling in our state...

The Tri-Cities should be insanely LOUD about WSU and WSU should be marching/advertising just as hard there as we/they are in Spokane.

But I digress.

Why do something right?
They no longer have charter busses running do they? That would be a small step. Coug-Air is long gone of course.
 
Well, I'd say that a part of the lack of attendance from Tri-Cities is the fact that there is zero marketing effort there. It's never been great, but for the last few years the only WSU athletics presence in Tri-Cities has been the night with Coug athletics in the spring. No billboards, no radio, no TV, no social media that I've seen. Hell, there's a WSU campus in Richland and they don't even have copies of the schedule. I don't know that the effort in Spokane is much better.

We've discussed here many times before how piss poor WSU Athletic marketing is, so I don't think that needs to be done again. But...they ain't getting better.
Just out of curiosity - and I know the answer - but is there any marketing in the public for ANWCF? Like on the sports talk radio, billboards, local ads, etc?
 
I hear what you're saying, but I hate the marketing excuse as it relates to attendance. Coug fans know when the games are happening. They fill up the WSU bars for watch parties. TV ratings clearly show that we're watching the games on television.

Our fans just choose not to attend. Hotels are pricey and the roundtrip drive isn't short, even if you're in Tri-Cities. That's the bottom line.
Really?

You been to a watch party lately? Yeah, there are some people but its actually rather sad. At least in SW WA.
 
Really?

You been to a watch party lately? Yeah, there are some people but its actually rather sad. At least in SW WA.
I've been to many of them over the years in several different states. New York, Honolulu, Phoenix, Orange County, Seattle. They're a good time.
 
I didn't choose to ignore it. I've just never been to a bad one
Last (and I think only) one I went to was in Olympia circa 2017? for Apple Cup. OK time at a pizza joint, other than the fact that two rather large mutts crashed the party (I mean really?). They mouthed off to everyone around them all game, none of us were big enough to confront them. Of course we lost and it just got insufferable. I left.
 
The lack of coordination with the Tri-Cities is a joke. Somehow, WSU in its entirety doesn't do enough to make ANY of the Tri-Cities better/bigger in Pullman.

Maybe it's a jealously by our mini-me portion of the school down here, maybe it's just the moronic Tri-Cities trying to be 3 separate cities instead of one population, maybe it's the purple oozing infection of fuw that seems to be swelling in our state...

The Tri-Cities should be insanely LOUD about WSU and WSU should be marching/advertising just as hard there as we/they are in Spokane.

But I digress.

Why do something right?
Actually, most of the tri-cities population isn’t from Tri-cities, or even from Washington. There are a lot of people from outside the area who have no particular allegiances and no connection to WSU. The failure to market is a failure to create awareness or to mine a fairly neutral resource. Instead, they do nothing.
 
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