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UC Regents update with new media deal estimate

That's what it states...stress media dollars.

"Navigate predicts the media revenues between 2022 and 2029 for the Pac-12 will increase by $22 million annually (from $34.4 million to $56.5 million); for the Big Ten, media dollars will grow from $57.2 million to $94.5 million, an increase of $37 million annually. It’s a significant difference, and has as much to do with current media consumption habits as it does for the future (i.e. streaming)."
 
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