Wait, What? BSU inks new multimedia deal?

[Loyal Coug1]

Multimedia for what?

Boise State cuts new Learfield deal, with millions more headed for school athletics

One big potential change remains on hold for Boise State athletics, but the program is in line for a multimillion-dollar payday. The State Board of Education Wednesday approved a restructured — and extended — multimedia agreement that could net Boise State athletics at least $128.1 million over...

boisedev.com

Edit - And it replaces the current $5M a year deal. Again, for what? And what does WSU have similar to this?

 

[Observer11]

Multimedia for what?

Boise State cuts new Learfield deal, with millions more headed for school athletics

One big potential change remains on hold for Boise State athletics, but the program is in line for a multimillion-dollar payday. The State Board of Education Wednesday approved a restructured — and extended — multimedia agreement that could net Boise State athletics at least $128.1 million over...

boisedev.com

Edit - And it replaces the current $5M a year deal. Again, for what? And what does WSU have similar to this?

Learfield broadcasts all Cougar games.

 

[chugspig]

Multimedia for what?

Boise State cuts new Learfield deal, with millions more headed for school athletics

One big potential change remains on hold for Boise State athletics, but the program is in line for a multimillion-dollar payday. The State Board of Education Wednesday approved a restructured — and extended — multimedia agreement that could net Boise State athletics at least $128.1 million over...

boisedev.com

Edit - And it replaces the current $5M a year deal. Again, for what? And what does WSU have similar to this?

We are signed to Learfield img I thought.

 

[Loyal Coug1]

Learfield broadcasts all Cougar games.

We are signed to Learfield img I thought.

That name kind of dawned on me after I posted. So I now have to find out how much they are paying WSU.......