Yes coachella is essentially a dirt field. You can watch the
setup time lapse here.
Which shows why it would work in Ellensburg. Coachella
grossed 114 million dollars.
But the impact is much much bigger
- $704 million -- amount of overall economic activity (spending by consumers and businesses) generated by Coachella and Stagecoach, according to projections by the Coachella Valley Economic Partnership and Greater Palm Springs Convention and Visitors Bureau
- $403 million -- estimated spending in the greater Coachella Valley area
- $106 million --estimated amount of money injected into the economy of Indio alone
- $3.18 million -- tax revenue for Indio generated by ticket sales, accounting for 5% of the city's general fund
- 99,000 -- per-day attendance during the six days of Coachella, according to Goldenvoice
- 70,000 -- per-day attendance for the three days of Stagecoach
- 9,000 -- estimated number of people expected to stay in Airbnb homes during the festival, double the amount from last year
Now the company that puts on these festivals is
Goldenvoice.
So that's basically who we would have to partner with, and we could design Ellensburg to completely cater to the festival BECAUSE it is kind of a blank slate. The reason they could do it at Coachella is because there wasn't much there and that's what they need to make an event like that happen.
As you can see Ellensburg is a beautiful blank slate that would work perfectly.
It gets people OUT of seattle and into a wonderful setting in fall to see live music and the Apple Cup.
Now in order to do this we would need a "fair park" similar to that of Dallas
Now obviously we don't need to do something this elaborate. All we need is an area big enough to put the stadium down and accompanying pavilion.
Like 242 acres for only 4 million bucks
https://www.redfin.com/WA/Ellensburg/3051-Number-6-Rd-98926/home/92324552#property-details
Fair Park in Dallas is only 277 acres.
https://en.wikipedia.org/wiki/Fair_Park
So for the land it's only 4 million dollars which is great.
Now the cost of a stadium.
Using some google search we can see that it's about 5,300 dollars per seat to build.
https://www.quora.com/How-much-will-a-50-000-60-000-modern-football-stadium-cost
$5,300 per seat
So if we want a true 100k venue it would be 530 million dollars rough estimate) (A hefty price tag but then again as I mentioned the 704 million dollar economic impact of these festivals, plus the game, plus the high tech conference and agribusiness conferences would easily pay for it quickly.
So overall to make this dream happen it would cost roughly 750 million dollars to create something longstanding that would produce that much in economic activity EVERY single year.
Is it worth it? Hell yes it is worth it.
So how do we get 750 million for the construction of such a venue. Well you tax alcohol, weed, and tobacco.
https://www.tre.wa.gov/portfolio-item/washington-state-marijuana-revenues-and-health/
3 bucks on each product sold until we hit the 750million (which will not take long) Then the surchage ends.
Now the state has the Cash to build the venue. Remember it only needs 4 million to secure the land. The rest is just revenue raising to push the button on construction.
and once that gets started. Ellensburg economic activity will boom. Land becomes more valuable, hotels restaurants and vendors want to get in on the action and it gets incredibly easy to turn it into a mega money maker for WSU and UW.
It's a smart idea.
"The estimated economic impact of $38 million is calculated by the Dallas Sports Commission through a survey crew. They ask fans where they're from, how many nights they're staying in a hotel and how much they expect to spend."
source
That's just the game. Couple it with a festival and high tech conference and every year in the fall Ellensburg becomes one of the biggest money makers in the entire state.
It could push revenues for the game with television rights into 50 million for BOTH schools meaning 100 million in revenue. Tickets, concessions, media rights, institution fees on affiliated events.
But hey instead let's play the Apple Cup at the end of the year in inclimate weather getting scraps of money.... because it's worked out so well for us...