A few points:
2) There is a plethora of outstanding tailgate space that goes unused every single gameday. The lack of motivation to participate is really on the fans. Most don't venture off of college hill unless they are in an RV, and that is unfortunate.
5) The gameday experience isn't perfect, but it really is what you make of it. The tailgating culture at other schools doesn't exist because the schools force it, it exists because they allowed it to develop. The fans were interested and created the scene. Our fans that show up do the same, there just aren't as many of us.
Any fan who hauls their butt to Pullman for a game, doesn't lack motivation. By the time our fans get to Pullman, they're beat. It's hardly a short commute, and the thought of having to put together a robust tailgate is just one more thing to plan. WSU needs to step up and the make the game a party.
The game day experience at other schools is better because they have the population numbers to make it better. There's not one school in our league who's fans have to drive a minimum of 160 miles roundtrip.