From the article....
Ultimately, the Pac-12 fell apart and is down to just four schools remaining. Magnus admitted that it’s hard for him to say why this happened but noted that some of the movement doesn’t make sense geographically.
“It’s hard for me to say. You know, I’ve always scratched my head over the USC and UCLA moves to the Big Ten. At its core, college is various regional confederations, if you will, of like-minded schools with some geography underpinning it. There’s this regional appeal to college sports which has blossomed into national interest. But yet, at its core, the brands and the schools, and by association the conferences, are regional in nature. I think that’s what in large part drives the interest,” Magnus said.
Ultimately, the Pac-12 fell apart and is down to just four schools remaining. Magnus admitted that it’s hard for him to say why this happened but noted that some of the movement doesn’t make sense geographically.
“It’s hard for me to say. You know, I’ve always scratched my head over the USC and UCLA moves to the Big Ten. At its core, college is various regional confederations, if you will, of like-minded schools with some geography underpinning it. There’s this regional appeal to college sports which has blossomed into national interest. But yet, at its core, the brands and the schools, and by association the conferences, are regional in nature. I think that’s what in large part drives the interest,” Magnus said.