Moving forward, it's really the TV value. The Big-12, by adding the markets they did, is allegedly worth more (Per school) than our current footprint. I also think the Big-12 gets aggressive and goes west after MWC schools.
I think the big play is attempting to get Big-12 schools to jump ship to the Pac-12. That only works if the TV contract is more lucrative then theirs and our conference appears more stable than the Big-12.
Which is why the Pac 12 needs SMU, SDSU, to stabilize, be more PALATABLE, as a conference, because of SMU's, and SDSU LARGE TV markets POTENTIAL, in order to have the POTENTIAL to have a BIGGER, BETTER media deal, to be able to either Ally, Merge with ACC, Merge with Big 12, raid the Big 12.
Even tho Oregon, UW, Stanford, Utah, makes the Pac 12 Better then the Big 12, football program wise, tradition, competitiveness, winning, etc, the one thing they lack is that they have equal or worse TV media deal.
Because of that 1 and only lack, Ok St and the better Big 12 programs won't want to go-to, and won't go to Big 12.
The ONLY way to be able to get Big 12 programs is to add SMU, SDSU, to provide more stability, more Palatableness as a conference, to have more POTENTIAL for a Bigger TV, media deal, etc, THEN the Pac 12 can raid Ok St, Baylor, TCU, etc from the Big 12.
Adding SMU, SDSU would also prove to the current Pac 12 schools, that the PAC 12 is SERIOUS about expanding and stabilizing, which would cause the current Pac 12 schools to not leave the Pac 12, and become more raid resistant.
And that's another thing that Big 12 teams need to see. Big 12 teams need to believe that there won't be any more Pac 12 teams leaving the Pac 12, before they will join the Pac 12.
If the Pac 12 adds SMU, SDSU, and starts to negotiate a alliance with ACC, starts negotiating a new POTENTIALLY better media deal, the Pac 12 would be more stable, the Pac 12 would have a better chance to get Big 12 teams, and probably no Pac 12 team would leave that, and because of that the Pac 12 would have a better chance, an or probably get Big 12 teams.
Also it's not just 1 thing like adding SMU, SDSU by itself that help the Pac 12.
It is a combination of these things that will cause a chain reaction, snowball going in right direction, cause and effect, etc, that will cause these things to happen, help the Pac 12.
And adding SMU, and SDSU to the Pac 12 is one of these good triggers.
If the Pac 12 does NOT add SMU, SDSU, then the Pac 12 won't stabilize, Pac 12 teams might semi probably leave Pac 12, and Pac 12 won't get a better Media deal, and Pac 12, might not be able to Ally with ACC, etc, and Pac 12 wouldnt get Big 12 teams, and Pac 12 would get raided by Big 12, and the Pac 12 WOULD DIE.
This is why the Pac 12, and the Commish, said that the PAC 12 is going to extremely aggressively expand.
The Commish know that he has to get SMU, SDSU, etc, to get Big 12 teams. That is why the Pac 12 has contacted SDSU, and Fresno St, about them joining the Pac 12(Pac 12 needs to drop Fresno St, and go after SMU)