I'll credit him for nailing it in this piece about the recent the Apple Cup deal/announcement here:
By the way, if you were decrying what college athletics and football has come to, specifically since NIL and the collapse of the Pac-12, due to the almighty dollar, then complain no more if you support this Apple Cup deal. It is all about money for us. Let's not be hypocrites. That is what we are accepting as "good."
Continuing to play Apple Cups is a fool's errand for WSU
I, for one, will not enjoy getting our faces kicked in every year by the folks who put us in the position to get our faces kicked in.
podcastvseveryone.substack.com
By the way, if you were decrying what college athletics and football has come to, specifically since NIL and the collapse of the Pac-12, due to the almighty dollar, then complain no more if you support this Apple Cup deal. It is all about money for us. Let's not be hypocrites. That is what we are accepting as "good."