Everything in life is cyclical and this is just a time where things aren't going our way. I think that the failed attempt to create a super conference of 16 teams in 2010-11 was the catalyst for our current situation. We wanted Texas, OU, OSU, CU, TT and TAMU. Those discussions didn't work out because of Texas, but it convinced TAMU that it was time to go to the SEC, which led Missouri to the same decision. Nebraska bailed for the B1G. We did get CU and the Big 12 pulled in West Virginia from the Big East and TCU from the MWC to salvage their conference. For a brief moment, it looked like Larry Scott had done some great things. The MWC and Big 12 were both weakened and our conference had the opportunity to be the power in the West.
Unforunately, the SEC got extra TV's in Texas and Missouri with their additions that included the St. Louis, Kansas City, Houston, San Antonio and Dallas TV markets. We got SLC and Denver. The Big 10 added Nebraska, Maryland and Rutgers. Nebraska, while sucking, did increase their influence in the upper midwest and Rutgers and Maryland are from population dense regions with lots of TV's. Our power move forced others to do the same and they did it better. The ACC gutted what remained of the Big East when it came to football.
Although the ACC was generally regarded as the weakest of the Power 5 for years, the rise of Clemson has made that conference relevant. Extra eyeballs on the conference for the past four years is paying dividends now. Frankly, although we all hate Oregon and USC, our conference as a whole benefits when those teams are elite. I'd say the same for UW but, hell no, f#ck UW. I'd also throw UCLA in that mix, but they've been irrelevant for so long that it's hard to take the Bruins seriously. It's amazing to think that the Bruins have one Top 10 finish in two decades. USC's fall from grace is tied directly to the jealousy expressed by the SEC over the Reggie Bush scandal. It was a mess, but the punishment probably outweighed the crime.
So, I don't know that I'd say that we are where we are because of leadership being cheap. I think we are where we are because the relatively sparse population of the western US and the geographic diversity of the region has created an environment where our fans are not as numerous and involved and too many of our elite athletes are willing to go to other conferences where the perception is that fans care more.
Leadership not being cheap? The league's flagship football school does not have its own football operations building, sharing the multi-use McKay Center, a building that cost less than our single-use FOB, despite LA construction prices being twice as much. Hired low cost assistants Kiffin, Sark and Helton to be HC and waited until 2018 to update a stadium that was built 90 years ago. Somehow, I just don't see the likes of Michigan, tOSU, Alabama, Texas, LSU, Clemson and other powerhouse schools, being so fiscally responsible. Do you?
Fish rot from the head down.