I don't think its necessarily about getting MORE money from the existing donors (although that needs to happen too.) Its about getting all these "fans" who call themselves Cougar football fans to support their team.
Look, we've been around and around and around this topic several times, but the facts are that there are schools our size in the south who's donor base and donations make us look like a girl scout fundraiser. FWIW, they didn't have winning teams year in and year out either. Its about culture and building a culture - building a family and a sense of belonging and contributing.
The "either you're with us or you're not" message being put forth by Moos and the AD is very adversarial and confrontational, and frankly just falls flat on us northwesterners. I get what he's saying, but he seems to forget that WSU has its own football culture, and its one of sucking and apathy. You can't just wave the "you need to care now, and show us with your wallet" wand and expect it to happen. By the same token, as we've seen before, winning won't solve the issue either (remember, apathy is part of the culture too... "oh we beat SC? Cool, who do the Hawks play tomorrow?)
Honestly, the only way I see generational support for the athletic department/ football team is if football were to go away and people HAD to donate to get the program back. As long as big daddy P12 is going to pay us to play the doormat every year, I don't see the culture getting any better.
Well said.
They are many shades of gray. And crimson.