I don't know Baldwin in any way. Haven't heard anything about how he likes the Cheney, Spokane area. But believe it or not, 96, some people like this area. Gonzaga's Mark Few has been VERY open about that being one of the reasons he likes it. I believe CML has stated as much, as well about Pullman.
On a professional level, there are many people that prefer to do the whole small fish bowl, thing. He's king of his domain, right now. Small as that domain is. Don't know if he's get the hell out of dodge ASAP or not. But playing the other side of that coin you've pointed to, many people like being king fish in the small bowl, rather than risk the big bowl, filled with big fish.