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It's the best national press the university has as a whole. ESPN can keep the $$$. The press was free.
It's one of those things that's kind of cool for the free publicity and kind of a dick punch at the same time. They need to get to Pullman
I'm kind of over the flag on Gameday and Gameday in general. The point of the flag originally was to encourage ESPN to come to Pullman. When they made the choice to put the USC game on Friday night before the season started, they were saying that they don't ever intend to come to Pullman. It's fine, I don't really care, but it did take away what little enthusiasm that I had for the flag on Gameday.
It's cool that the flag has become something beyond the original point and I respect and appreciate everyone that has taken the time to represent WSU at locations around the country. As mentioned by Coug90, it's kind of a dickpunch to WSU that they want to try to make money off of us but don't really want to be in Pullman.