Below is a link to an article today in the local media that talks about Wichita State's investigations into bringing back football.
Losing money is ok?
As we talked about before, most college football programs are losing money right now. Wichita State is acknowledging this and has hired a third party to evaluate whether or not losing money on football is worth it if leads to higher enrollment and a higher profile for the university. I'm not sure where things will end up, but it is interesting to see a school saying, "We are ok with losing money on football if the ROI for the rest of the university balances out".
This kind of thinking is a radical departure from the past. In the previous three tries at bringing football back, the discussions ended when they realized that the university could never make money doing it.
Losing money is ok?
As we talked about before, most college football programs are losing money right now. Wichita State is acknowledging this and has hired a third party to evaluate whether or not losing money on football is worth it if leads to higher enrollment and a higher profile for the university. I'm not sure where things will end up, but it is interesting to see a school saying, "We are ok with losing money on football if the ROI for the rest of the university balances out".
This kind of thinking is a radical departure from the past. In the previous three tries at bringing football back, the discussions ended when they realized that the university could never make money doing it.