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Betcha they'll get it. Decades of the "THEE" thing can prove they have a use other than the traditional use.
Stupid as hell though. Now ESPN or other outlets can't use that term without payment. They can/will get paid with planned uses but now... casual broadcasts can't use it. Student athletes can say it during interviews but the outlets can't use it without paying for it. This stuff is so dumb to me.
Welcome back HOFr. Let’s have a fun seasonI hate "the Ohio State University." It's so blowhardy, and nobody deserves more heat than OSU after Tressel gives way to Aaron Hernandez's mentor and derelict-in-chief Urban Meyer. It's also shaped by me going to see them host Buffalo one year and Urby - whose Bucks had been left out of the playoff the prior year - was instructing his guys to have a STATEMENT game... by hitting their bodybag opponents out of bounds, doing trick plays, fourth down conversions - all in the first quarter, at home, vs Buffalo. Scumbag after scumbag at that school.
Anyway, is "the" supposed to distinguish them from other Ohio State Universities? The only plausible explanation to me is to distinguish yourself from Oregon- and Oklahoma-states when abbreviated. Thus tOSU is not confused with other "OSUs".