That's exactly right. Personally, I'm OK with the MWC for WSU, but I don't have illusions of us being a marquee program in that league. As you said, once things normalize, why would a recruit from California, Nevada, Arizona, or UT choose WSU Pullman over San Diego, Fresno, San Jose, UNLV, Colorado State, or Boise State? We won't have more fans. We won't have more NIL money. We aren't a geographically convenient. We ARE located in one of the coldest regions in the league outside of Wyoming, Colorado State, and Boise, although Boise is much sunnier.
I'm going to enjoy this season and soak up as much nostalgia as I can, but the era of WSU being the little engine that could in the Power College Athletics league is over. We are, at best, going to be on par with Utah State, Wyoming, and Fresno State.
A possible reason why is:
Suppose BSU still had everything it has except say it BSU was in a Pullman, etc.
Recruits would still choose BSU. Why? Because it's freaking BSU, that regularly goes to NY6 bowls, and beats Oklahoma's, etc.
Those that sell BSU focus, sell the good.
Those that sell WSU, will also need to SUCCESSFULLY SELL the good.
It's FREAKING WSU. A former SUCCESSFUL P5, that had 7,8 SEVEN, EIGHT, STRAIGHT BOWL GAMES.
If WSU goes 9-3, 10-2, 11-1, CFP or NY6, pulls a TCU, this season, and then goes 10-2, 11-1, 12-0, CFP, NY6, next season, with 9,10 Straight bowl seasons, that's something that can be SUCCESSFULLY SOLD to recruits.
And then if that happens, and then after that, then WSU could put up more 9-3,10-2, 11-1,12-0 seasons, for 2,3,4 more of those kind of seasons, after the first 2 of those kind of seasons, for 4,5,6 total straight kind of seasons, and 13,14,15 straight bowl game seasons.
And that could be built, SOLD to recruits SUCCESSFULLY.
And that's why this season, and next season are, is CRITICAL.
If WSU wins 9,10,11 games, CFP, NY6 this season, next season. WSU can build around that, if Dickert stays, or if WSU gets a good replacement HC.
If WSU only wins 5,6,7 games, then yeah, yes, WSU would have a harder time selling recruits.
Not saying this will, would happen, but it's possible.
At worst WSU becomes a top 3,4,5,6 middling program. At best WSU is top 3.
Only BSU, SDSU, Oregon St, Fresno St, in football are either equal or better then WSU.
The rest of MWC is worse then WSU.
And WSU wouldn't have to play ALL of BSU, SDSU, Oregon St, Fresno St, EVERY season.
Which means WSU will probably have 2,3 tough games, that they would lose 1,2,3 out of those tough games.
And WSU would have 2,3 midrange games, that they would win 1,2,3 out of those games.
The rest would be easy wins.
At worst, 6,7,8 wins, bad bowl game
In bad years, WSU should win 7,8,9 wins, and a average bowl game.
In Average years, WSU should win 8,9,10 games, and a good bowl game.
In good years, 9,10,11 wins, NY6 bowl game.
In best year, 10,11,12,13 wins, CFP.
So WSU has a chance to be a big fish in MWC.
But it all depends what WSU does in this season, next season.
So as long as WSU does well this season, next season, then WSU will be fine, and will build a BSU, SDSU, OSU, Fresno St level program in the MWC, and might be added to a P5 later.
But if WSU only wins 5,6,7 games, then you would be right that WSU would only become a middling MWC at best.
Dickert has the chance to be the HC that saves WSU