These things are a marathon.....not a sprint. Last year was the first time that WSU finished with double digit wins in a generation. It was our first Top 10 finish since 2003. It's not like we're getting snubbed after years of extended, top level success. If you look at a team like Stanford, despite having gone 23-3 in the prior two years, the AP only had them at #21 in the 2012 preseason poll. Of course, they had a great year that year and the next. Just to prove how meaningless the rankings are, the Cardinal were ranked #11 in the 2014 preseason poll but finished 8-5 and unranked. They had earned a perennial Top 25 spot by virtue of multiple years of double digit win success.
Oregon's Nike money got them noticed, but until they had demonstrated stability, they got dropped like a hot potato whenever adversity struck. Leach is getting us to the point where we are being included in ESPN's preseason Top 20. Other outlets are showing us in the Top 25 or Top 30. WSU has spent decades failing just when we thought things were changing but Leach has been bucking that trend the past three years. Give it time, people.