That's true if the teams are crap teams, programs.
Stanford, Cal, WSU, Ore St, SDSU, SMU, Memphis, USF, Tulane, Rice, BSU, Gonzaga, Fresno St, Utah St, Appalachian St, CSU is COMPARABLE, Almost semi equivalent to ACC, and could give the ACC, a run for its money as a P5 conference wise, because the ACC is TOP heavy, and the rest is not that good, wherein Stanford, Cal, WSU, Ore St, SDSU, SMU, Memphis, USF, Tulane, Rice, BSU, Gonzaga, Fresno St, Utah St, Appalachian St, CSU is PRETTY BLOODY DAMN EFFIN GOOD, INDIVIDUALLY, AND AS A CONFERENCE, and is worth at least 14 mil to 23 mil per team at ultimate extreme minimum, and is worth P5 STATUS, 1,2 CFP spots, 1,2 NY6 bowls, and 3.5 NCAA bball tourny bids.
Those BEST BLOODY DAMN EFFIN FBS MID MAJOR TEAMS ON PLANET THAT NOT IN P5 YET, is what will increase the media deal, prestige, stability, etc.
That's why the Big 12 got a bigger, better deal for adding Houston, UCF, BYU, etc, to 12 to 14 teams.