We've said, the new Pac-12 is playoff access.
Now our AD (who is from the Jim Sterk penny pinching regime) is scheduling "games for money" is telling to where things are going: back to the old days.
WSU has faced significant challenges historically, which makes its current situation less surprising. In the late '70s, the Cougars had four coaches in four years, while their in-state rival had the richest radio contract in the country and a recruiting budget ten times greater than WSU’s.
By the time students arrived on campus, the football season was already a quarter over, with early home games played in Spokane. The team shared practice fields with intramural sports, resulting in muddy conditions by October, and had to practice on cement at Martin Stadium, which led to injuries.
From the mid-'50s until 1982, WSU hadn’t seen UCLA, USC, or UW visit Pullman. In 1983, the Cougars started with a tough game against Michigan; if they had faced a weaker opponent like Idaho State, they might have gone 8-3 and bowl-bound. Instead, they finished 6-5 in '84 after facing Ohio State and Tennessee.
In 1989, WSU traveled to BYU, but in 1990, cash-strapped WSU sold back a scheduled home game against them.
Swimming upstream is nothing new for WSU. As conference alignments change, schools like USC might regret their decisions due to travel demands. WSU needs to stay relevant, even if that means considering schools like Sac State as potential conference additions. Every step to maintain competitiveness is vital.
We have to stay relevant any way we can.