We absolutely do. To the tune of a better market than most of the current B12 including several (maybe every?) school they brought in. The Seattle market is WSUs as well and the numbers don’t lie, WSU has been drawing eyeballs to TV sets for years.
It wasn’t a pipe dream at all. It should have been a no brainer. We just had the worst F’n salesman on the planet (thank you again Kirk) representing WSU when (and before) shit started hitting the fan.
That's the view through the crimson colored glasses. Looking at it the way the network, media, and advertising people do, our market (the Spokane market) is insignificant, and there's no model that shows reliably what we pull outside of that. They see that we were above the middle in the Pac-12 for viewership, and they explain that by saying our draw was our opponents, or it was Mike Leach, or it was some other thing that fits their model. And unfortunately, last year's viewership numbers provide confirmation of that bias. In 2023, as a full Pac-12 school, we were #43 in viewership - 7th in the Pac-12 - at 1.08M per game (which was down from previous years), right alongside Navy, West Virginia, and Kentucky. In 2024, we plummeted to 70th, with 389K per game, comparable to Marshall, Maryland, and South Florida.
Oregon State went from #20, with 1.74M, to #52 with 609K.
I know that part of the viewership issue in 2024 was the crap network deal we had, but that doesn't matter to the execs. They look at the numbers, they see mediocre viewership, and they assume that's what the team draws. The fact that we both dropped roughly the same percentage of our audience (~64%) is further confirmation of the bias. They proved that's what they think by not picking us up again in 2025.
It's not an accident that the only two Pac-12 games on ESPN are both Beaver games. They had higher numbers, they're closer to the Portland market. Those are the things that go into the calculation. We don't fit their model for media value. They don't know how to quantify what our value is, so they assume it's low. And, there's really no way to convince them otherwise, because no significant network is going to pick us up until the proof is in hand.